A leading bank group has demonstrated how a single Loanworks Origination Platform can simultaneously power two completely distinct brands — each with its own customer experience, credit policy, and integration ecosystem — without compromise.
Managing multiple brands, each with distinct customer promises, product suites, and regulatory requirements, presents a significant technology challenge for enterprise lenders. A leading bank group recently demonstrated how the Loanworks origination platform can power two entirely separate brands from a single system — delivering a fully customised experience for each, while eliminating the cost and complexity of running parallel platforms.
Each brand’s borrowers interact with a fully tailored front-end reflecting their brand’s look, feel, tone, and product positioning. There is no bleed-through, no confusion — just a clean, native experience per brand.
Loanworks enabled the bank group to configure each brand independently across every layer of the origination process:
For a bank group accustomed to running separate systems per brand, the operational benefits of consolidation are significant. With Loanworks, the group now benefits from:
Australia’s lending market is consolidating. Mergers, acquisitions, and white-label partnerships are creating lending groups that need technology capable of keeping pace. For this leading bank group, Loanworks provided exactly that — not as a workaround, but as a deliberate architectural choice.
The flexibility to configure, brand, integrate, and govern independently — all within a single enterprise-grade LOS — means the group can grow its brand portfolio without growing its technology debt.
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By consolidating its multi-brand lending operations into the Loanworks platform, the leading bank group now benefits from:
Since July 2019, when it was awarded a full banking licence by APRA, it has grown rapidly. With currently more than 225,000 accounts on its platform and $300 million in customer deposits, it is Australia’s only neobank to offer home loans and remains the only digital mortgage for brokers.
A leading bank group has demonstrated how a single Loanworks Origination Platform can simultaneously power two completely distinct brands — each with its own customer experience, credit policy, and integration ecosystem — without compromise.
Sintex implements Loanworks’ Document Intelligence module into the Loan Origination Software to automate the most labour-intensive steps, whilst strengthening compliance and improving operational efficiency.
A leading customer-owned bank has successfully transformed its lending operations by adopting the Loanworks Origination Platform. Initially implemented to support mortgage lending across all channels — branch, broker (Aggregator), and direct to customer — the platform has since evolved into a central hub for managing the full spectrum of the bank’s loan offerings.
For Mortgage Choice Group, employing local admin support had proved too costly and time-consuming In fact, far from allowing them to focus on their core skills, it had merely created another level of admin for them, further constraining their ability to grow. It was a catch-22 and they came to Loanworks for a solution.
HomeStart taps Loanworks for home loan origination tech.
Loanworks was selected by the South Australian government backed home loan lender, HomeStart, as its preferred technology vendor.
